Fads & Fashions from the 1940's


In popular dancing, the
Jitterbug made its apearance at the beginning of the decade.

Rosie the Riveter was the symbol of the working woman.

Pin-up girls, such as Rita Hayworth and Betty Grable, were preferred by the GIs! Pictures were mounted on lockers and inside helmets to remind the men what they were fighting for.

Seventeen Magazine was established in 1944.

The Zoot Suit was the height of fashion among daring young men.

The Convertible suit - a jacket, short skirt, and blouse - became popular for women.

Christian Dior introduced the New Look: feminine dresses with long, full skirts, and tight waists.

Hair was curled high on the head in front and worn to the shoulders in the back.


The forties were the heyday for
movies. Leading actors were Gene Autry, Gary Cooper, Humphrey Bogart, Jimmy Stewart, Mailyn Monroe, & Elizabeth Taylor.

Walt Disney's career began to take off with animated cartoons such as "Fantasia," "Dumbo," and "Bambi."


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